When Major Financial Institutions Enter Prediction Markets, the Sector Signals a Structural Shift
Paid advertising on behalf of Deepmarkit dba Prospect Markets Inc. Please refer to the disclaimer below.[1]
Prospect Markets just secured enterprise sports data across NHL, NFL, NBA, MLB, EPL and World Cup—positioning it as the first publicly-traded prediction market company in a sector projected to reach $95.5 billion by 2035.
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Last month, Intercontinental Exchange—the company that owns the NYSE—made a $2 billion investment in Polymarket (owned by Adventure One QSS Inc.), a prediction market platform valued at $8 billion pre-investment and reportedly exploring a new round at up to $15 billion[2], representing a significant strategic investment by a major exchange operator.
Days later, Robinhood's stock jumped 11% on a single announcement expanding its prediction markets offering[3]. CEO Vlad Tenev called prediction markets "the company's fastest-growing business ever," helping drive Robinhood's 225% stock surge this year[4].
Even legacy sports betting operators have begun developing competing offerings in response to the growth of prediction markets.
DraftKings and FanDuel—two of the biggest names in U.S. sports betting—resigned from their industry trade group over disagreements about prediction markets, then moved quickly to enter the space. DraftKings, for example, acquired Railbird, a pre-product, pre-revenue prediction market start up, underscoring how strategically important early access to this category has become[5].
And CME Group—the world's largest derivatives exchange—partnered with FanDuel[6] to enter the space[7].
What's driving this institutional rush into prediction markets?
Prediction markets let users trade contracts on event outcomes—sports games, elections, economic data. Think peer-to-peer trading of real-world events. Some project the sector to reach $95.5 billion by 2035[8].
But here's the problem for retail investors: nearly every major player is private… meaning retail investors face a wall.
Polymarket? Private.
Kalshi Inc.? Private.
Billion-dollar valuations, institutional backing, significant growth potential—but no public market access.
Prospects Markets is one of the few publicly traded companies focused on prediction markets[9].
The company offers public-market access through a listed vehicle, while most competing prediction market platforms remain privately held.
When major private players eventually pursue public listings—and indicators suggest they may well—the resulting media coverage and institutional interest could drive sector-wide awareness.
Prospect Secures Enterprise-Grade Sports Data Across NHL, NFL, NBA, MLB, EPL and World Cup

Just days ago,
Prospect Markets (TSXV: MKT)(OTCID: MKTSF) (FSE: DEP0)—which we believe to be the first publicly-traded prediction market company
[10]—announced a licensing arrangement
with SportsDataIO, In so doing, they secured access to significant sports data infrastructure that powers Polymarket, one of the largest sports betting and prediction markets operators
[11].
The deal provides comprehensive real-timedata across all major North American sports leagues (NHL, NFL, NBA, MLB), plusthe English Premier League and World Cup
[12], with unlimited API calls, unlimited bandwidth, and annual auto-renewal provisions that signal long-term partnership confidence.
But here's why this matters:
Sports drive almost all activity in the prediction-market sector—7% oftotal volume[13].
Without fast, licensed, enterprise-grade data, a platform simply can’t compete. And Prospect now has access to significant real-time sports infrastructure, positioning it well to compete against some of the biggest operators in the industry.
Prospect is building a sports-driven prediction market platform, where fans can make predictions on real games, as well as a ranking algorithm to transform those events into live, data-powered markets. With Sports DataIO supplying official league data, the platform is being designed to generate, update, and resolve markets with the accuracy and speed users expect from major sportsbooks
[14].
Prospect has developed its own proprietary prediction market technology called Algorithmic Prediction Markets—which are markets built directly around real-time sports data (stats, schedules and outcomes). By anchoring each market to licensed and audited, real-time data, Prospect intends to scale across leagues and sporting formats while maintaining consistency, transparency, and regulatory readiness.
Now the focus is execution.
The company is pursuing regulatory approval in Canada and abroad, where Prospect intends to be the first regulated prediction market platform.
The strategy: launch with an initial model to build user adoption while demonstrating platform functionality for regulatory authorities.
Proven Economics of the Free-to-Play Model

The free-to-play approach isn't just about lowering barriers—it's about tapping into one of gaming's most successful monetization models[15].
Free-to-play has fundamentallytransformed gaming economics. Games that once sold for $49 upfront now generatebillions through in-game purchases and engaged user bases.
The numbers tell the story:
Last War: Survival—a mobile strategy game launched in August 2023 that most have never heard of—surpassed $2 billion in lifetime revenue by February 2025[16].
In September 2024 alone, the game generated $180 million in a single month[17].The game had over 60 million downloads, with players spending far more than traditional $50-60 game purchases would have generated[18].
Genshin Impact generated an estimated $2.3-3.7billion in its first year (2020-2021), beating Fortnite's first-year revenue[19]. The game reached $1 billion in just 6 months on mobile alone[20].
The model works because it removes the friction of upfront payment. Users download free, engage with the platform, and a percentage converts into high-value paying customers.
The Blockchain Advantage: Here's where Prospect differentiates from traditional competitors rushing into the space.
Prospect has built its prediction market platform on Avalanche blockchain and is expected to launch in the near term. Avalanche is a major smart contract platform with existing partnerships with FIFA[21] and the NBA[22]
Avalanche is known for high-speed transactions and low fees, making it suitable for high-volume prediction markets[23].This isn't crypto for crypto's sake. It's infrastructure that enables capabilities traditional platforms can't match:
Transparent, immutable settlement. Every trade, every outcome, every market resolution is recorded on-chain. No black box. No disputes about whether a bet was placed or a pay out calculated correctly.
Stablecoin markets. Users can participate with ready-built infrastructure for digital currency markets, removing friction from deposits and withdrawals that plague traditional betting platforms.
Algorithmic market resolution. Smart contracts automate settlement based on verified data feeds, eliminating manual processing delays and potential manipulation.
Verticalized sports UI/UX. The platform is designed specifically for sports prediction markets—not a general betting interface retrofitted for event contracts.
And critically: Grants, infrastructure support and technical collaborations with Google Cloud and Avalanche[24].
Legacy sports betting operators scrambling into prediction markets face a rebuild problem. Prospect's blockchain-native architecture provides structural advantages that, in our view, traditional platforms may struggle to replicate without starting from scratch.
The Numbers Driving Institutional Interest

The uptick in investment activity validates the sector's trajectory.
Last year, financial technology companies worldwide raised $55.94 billion from venture groups during 2025[25].
Prediction markets Kalshi and Polymarket made up $3.71 billion of that figure[26]
That concentration of capital in a single year reflects, in our view, the pace of institutional recognition.
Major venture firms have deployed significant capital: Sequoia Capital, Andreessen Horowitz, Paradigm. CME Group—the world's largest derivatives exchange—partnered with operators to enter the space
[27].
Susquehanna International Group—one of the world's largest market-making firms—became Kalshi's first institutional liquidity provider in April 2024, then partnered with Robinhood in November 2025 to launch their own prediction market exchange
[28].
The pattern is emerging: established financial institutions are moving from observation to active participation.
Prospect is well-poised to take advantage of this momentum, as we believe it to be the first publicly traded prediction market company—bringing transparency and accessibility to a sector long shaped by private capital. Its focus on licensed, data-driven sports markets is strengthened by access to enterprise-grade sports data, offering a distinct model in an industry that has historically operated behind closed doors.
Five Key Factors Shaping Prospect Markets' (TSXV: MKT | OTCQB: MKTSF | FSE: DEP0)Positioning
1. Secured Enterprise Sports Data Across NHL, NFL, NBA, MLB, EPL and World Cup
Licensing arrangement with Sports DataIO provides comprehensive real-time data with API bandwidth and auto-renewal provisions. This positions Prospect with enterprise-grade infrastructure essential for competing in sports prediction markets—where the volume is concentrated.
2. One of the Only Publicly-TradedPrediction Market Companies
Prospect offers access through standard brokerage accounts while billion-dollar competitors remain private. When major private players pursue anticipated IPOs, resulting sector attention could serve as a catalyst for publicly-traded competitors.
3.Sector Projected 46.8%Annual Growth to $95.5 Billion[30].
Prediction markets are projected to reach $95.5 billion by 2035 at 46.8% CAGR. Venture capital surged 1,969% in one year—from $230 million (2024) to $2.7 billion(2025).
4. Free-to-Play Platform Strategy
Platform designed for free-to-play launch in Canada, aimed at building user adoption while demonstrating functionality for regulatory processes. Phased sports rollout with mobile applications in development. Built on Avalanche blockchain with Google Cloud and AWS infrastructure.
5. Sector Momentum and Institutional Backing
Major financial institutions are entering prediction markets at an accelerating pace. The NYSE owner made a $2 billion investment[31].Robinhood's stock jumped 11% on prediction market expansion. Susquehanna International Group—one of the world's largest market-making firms—became an institutional liquidity provider and launched a joint venture with Robinhood. This institutional validation signals confidence in the sector's long-term viability and growth potential.
The Bottom Line

On December 3, the company announced a licensing arrangement with Sports DataIO partnership providing enterprise-grade data across NHL, NFL, NBA, MLB, EPL, and World Cup.
This positions Prospect Markets—believed by us to be the first publicly-traded prediction market company—where the two largest incumbents (Polymarket & Kalshi) raised over $3.7 billion last year alone
[32].
The Canadian regulatory focus and blockchain-native architecture provides unique and structural positioning as the sector continues attracting institutional capital.
For investors seeking exposure to prediction market infrastructure through public equity markets, Prospect offers early access. Backed by an enterprise data partnership announced just days ago.
To learn more and follow Prospect Markets, visit:
https://prospectmarkets.com/ Prospect Markets
TSXV: MKT
OTCID: MKTSF
FSE: DEP0
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Recent Press Releases
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[1]Name change from Deep Markit Corp. to Prospect Markets subject to share holder approval at AGSM on February 10, 2025 https://www.newsfilecorp.com/release/276237/DeepMarkit-Proposes-Name-Change-to-Prospect-Markets-Inc.-and-Announces-Annual-General-Meeting
[2]https://www.metatechinsights.com/industry-insights/decentralized-prediction-market-1254
[3]https://ir.theice.com/press/news-details/2025/ICE-Announces-Strategic-Investment-in-Polymarket/| https://www.bloomberg.com/news/articles/2025-
[4]https://finance.yahoo.com/news/this-years-crypto-thanksgiving-conversation-was-actually-about-prediction-markets-110039911.html
[5]https://finance.yahoo.com/news/robinhood-ceo-vlad-tenev-says-prediction-market-is-companys-fastest-growing-business-ever-195950281.html
[6]https://lasvegassun.com/news/2025/nov/19/fanduel-draftkings-split-from-aga-makes-for-risky/|https://www.draftkings.com/draftkings-acquires-railbird-to-advance-future-growth-in-prediction-markets
[7]https://www.cmegroup.com/media-room/press-releases/2025/12/22/fanduel-and-cme-group-launch-fanduel-predicts.html
[8]https://www.pymnts.com/partnerships/2025/fanduel-makes-bet-on-prediction-markets-popularity/
[9]https://www.metatechinsights.com/industry-insights/decentralized-prediction-market-1254
[10]https://investors.prospectmarkets.com/ProspectMarkets-CorporatePresentation.pdf
[11]https://investors.prospectmarkets.com/ProspectMarkets-CorporatePresentation.pdf
[12]https://closingline.substack.com/p/news-polymarket-plans-to-offer-sports-betting
[13]https://www.newsfilecorp.com/release/276745/DeepMarkit-Licensing-Agreement-with-SportsDataIO
[1]4https://www.legalsportsreport.com/242734/kalshi-new-volume-record-sept-25/
[15]https://www.newsfilecorp.com/release/276745/DeepMarkit-Licensing-Agreement-with-SportsDataIO
[16]https://www.blog.udonis.co/mobile-marketing/mobile-games/fortnite
[17]https://www.pocketgamer.biz/last-war-survival-surpasses-2bn-after-record-player-spending-in-early-2025/
[18]https://technode.com/2025/10/30/funflys-last-war-tops-global-mobile-game-revenue-chart-in-september-with-180-million-in-earnings/
[19]https://thinkingdata.io/customer-stories/last-war-survival-case-study/
[20]https://kitguru.net/desktop-pc/mustafa-mahmoud/genshin-impact-beats-fortnite-with-highest-first-year-gaming-revenue-ever/
[21]https://prioridata.com/data/genshin-impact-player-count/
[22]https://www.avax.network/about/blog/fifa-selects-avalanche-to-power-its-fifa-blockchain-for-footballs-web3
[23]https://medium.com/@aarushmishra135/why-nba-teams-like-the-pistons-cavs-are-going-onchain-with-uptop-and-avalanche-4382e3363e74
[24]https://www.avax.network/about/avalanche-avax
[25]https://investors.prospectmarkets.com/ProspectMarkets-CorporatePresentation.pdf
[26]https://www.bloomberg.com/news/articles/2025-12-31/polymarket-and-kalshi-hit-it-big-on-2025-fintech-funding-surge
[27]https://www.pymnts.com/news/fintech-investments/2025/fintech-funding-jumps-25percent-on-prediction-market-interest
[28]https://www.pymnts.com/partnerships/2025/fanduel-makes-bet-on-prediction-markets-popularity/
[29]https://finance.yahoo.com/news/this-years-crypto-thanksgiving-conversation-was-actually-about-prediction-markets-110039911.html
[30]https://www.metatechinsights.com/industry-insights/decentralized-prediction-market-1254
[31]https://ir.theice.com/press/news-details/2025/ICE-Announces-Strategic-Investment-in-Polymarket/default.aspx
[32] https://www.bloomberg.com/news/articles/2025-12-31/polymarket-and-kalshi-hit-it-big-on-2025-fintech-funding-surge
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