News from Health & Wellness

Professional Athletes Have Long Known the Secret to Stronger Muscles, Faster Strength Gains, and Decreased Muscle Loss.

Starting This Year, It Will be Available to the Public.

“I'm all-in with Promino™”
NHL Stanley Cup champion Jack Eichel
When today’s professional athlete accomplishes a major milestone like winning the Stanley Cup, he doesn’t just reach for the champagne.

He drinks down his essential amino acids too.

Just ask NHL Stanley Cup champion Jack Eichel, who drinks Promino (CSE:MUSL, OTC:MUSLF) amino acid sports drink daily to help him stay at the top of his game.

Promino™ is NSF Certified for Sport, which means it is free of banned substances and approved by all major sports leagues.

Before or after practice and games, renowned athletes are now drinking Promino™ to maintain key building blocks needed to build and repair muscle faster.

Eichel, co-captain of the Las Vegas Golden Knights, loved the results so much he signed on as a Brand Ambassador for Promino™.

"I'm all-in with Promino™ because I think it can become a game-changing product that helps enhance performance and recovery. Promino™ and Rejuvenate™ are ideal for athletes and they've been a difference-maker for me.

In 2021, at age 24, I became the first active NHL player to undergo artificial disk replacement. At that time, my personal training team and doctors introduced me to a number of sports nutrition products that helped speed this recovery.

With this experience, I can confidently say Promino's products are the most effective and best-tasting products I've ever used. I am happy to join Promino™ on its path to success as we help athletes rethink protein,"
said Eichel.

Eichel isn't alone.

Dwayne "The Rock" Johnson (Actor and Former Wrestler):
  • "Training, diet, and consistency are the keys to building and maintaining muscle. Protein is a crucial part of that equation."
Arnold Schwarzenegger (Actor and Former Bodybuilder):
  • "Protein is essential for muscle repair and growth. It's the building block of muscle, and you need an adequate amount to support your fitness goals."
Serena Williams (Tennis Player):
  • "As an athlete, getting the right amount of protein is crucial. It helps with muscle recovery and keeps me strong on the court."
LeBron James (NBA Player):
  • "Protein is a big part of my training regimen. It helps with recovery and maintaining the muscle mass needed for peak performance on the court."
Usain Bolt (Sprinter):
  • "Protein is essential for athletes like me. It supports muscle development and helps me stay at the top of my game."
You probably know the importance of protein… but have never heard of essential amino acids in relation to sports nutrition. Even though one properly balanced essential amino acid recipe is over twice as effective as whey protein.

You’re not alone.
Before Gatorade, no one outside of nutritionists had heard of electrolytes.

Before Red Bull, the benefits of taurine were unknown to the general public.

Today, just about no one realizes the importance of nutritional amino acids

That's about to change.

With NHL superstar and Stanley Cup champion Jack Eichel signing up as the first — but not the last — spokesman, the word is getting out.

Athletes already know — if you want to build and retain muscle, it’s protein that matters. Protein shakes, protein supplements, and protein powders have been the rage in gyms for years.

But, in the world of professional athletes, these supplements have been supplanted by a better alternative.

Essential Amino Acids

Essential amino acids are THE building blocks of protein - and when you drink them they start the muscle-building process almost immediately!

By consuming essential amino acids in liquid form, your body gets the substances it needs where it needs it faster, more efficiently, and using less energy.

The upside?

Nutritional amino acids are a shortcut to building muscle mass — and to retaining muscle mass over time. In fact, nutritional amino acids are twice as effective as traditional whey protein.

That improvement is more important as we age, and our muscle mass naturally decreases.

And, as we’ll see, amino acids are also a critical supplement for people taking today’s new super weight loss drugs.

But, until this year, it was nearly impossible for the non-pro to find commercial sources of this specific nutritional amino acid blend.
Promino Nutritional Sciences (CSE:MUSL, OTC:MUSLF) is about to change that.

Releasing its tasty new sports drink that’s twice as effective as whey protein, Promino is pioneering the new amino acid nutritional space.

The fact that this product is so effective is why professional athletes are jumping on board.
If it isn’t part of their workout routine yet, it soon will be. It offers too much of a competitive advantage, increasing the effectiveness of workouts.

The fact that you’ve never heard of commercially available nutritional amino acids is why this opportunity is so large.
With the chance to get in on the ground floor, this could be like investing in Gatorade when it was first invented at the University of Florida.

And the fact that this new sports drink is scheduled to hit shelves later this year is why now is the time to act.

Read on to see why Promino’s (CSE:MUSL, OTC:MUSLF) new drink will change sports science forever.

Promino™ dominates the sports world

Athletes and ordinary folks concerned with their health have long looked for ways to increase the potency of their workouts.

For professionals, maximizing workouts can be the difference between multi-million-dollar contracts, and getting cut.

For anyone over 30, supplements like whey protein have long been used to combat the ravages of time and decrease muscle loss.

Indeed — while it has often been thought that protein and amino acid supplements are wasted on everyone but the high-performance athlete, new studies suggest they are an essential part of a healthy nutrition plan.[2]

Not just for athletes — for everybody.

Now, Promino (CSE:MUSL, OTC:MUSLF) is taking the best of these powder supplements and putting them into a delicious sports drink that anyone can use while they are working out — the best time to consume protein and amino acids.

It has a patented formula that ranks first place on the DIAAS scale—the gold standard measurement of protein quality, digestibility, and absorption— with a 321% rating.

It is shown to be two times more effective than whey protein at increasing Muscle Protein Synthesis (MPS), even at rest.

Promino just unlocked a massive new market

Promino’s nutritional amino acids today are in a similar place to electrolytes years ago.

When electrolytes were first marketed by Gatorade as the ultimate thirst quencher and hydration tool, most consumers had never heard of them.

But Gatorade’s formula sparked a new wave of how athletes and everyday consumers alike kept hydrated. Today, drinks rich in electrolytes are considered the best way to recover from exertion — even beating out water.

Now, Gatorade is a multi-billion-dollar brand and has spawned an entire industry focused on hydration beverages.  
Promino (CSE:MUSL, OTC:MUSLF) is doing the same — but this time the beverage provides so much more than just hydration.

Promino™ is a patented EAA (essential amino acid) formula that's been rigorously tested to provide the exact ratio of all 9 EAAs to most efficiently build and repair muscle.

And the amounts matter. An imbalance will cause the body to correct it, throwing off the entire process.

Promino™ completely disrupts the whey protein industry and knocks it out of the park, with a proprietary formula that’s clinically proven to increase muscle protein synthesis by 76%.

Their formula has $20 million in funding from the National Institutes of Health, and has undergone 26 clinical trials, with over 20 years of research backing the formula and efficacy.

But this is simply the tip of the iceberg when it comes to Promino™’s ability to outperform other ingestible amino acids and proteins.

How the competition is getting it wrong

With Promino™, the consumer is limitless. It is vegan, dairy-free, and allergen-free. Whatever the customer’s dietary restrictions, Promino™ offers high-quality essential building blocks to muscles fast — right where they are needed, in the perfect balance.

And it’s more than just convenience.

It’s about efficacy. Promino™ has been clinically proven to be 2X more effective than whey protein isolate.

A claim that no competitor's formula in their space can also make.

Such a disruption in the health and wellness industry changes the entire playing field of protein and amino acid products and consumption.

Promino’s™ proprietary formula…
  • Does not cause stomach bloating and GI tract discomfort
  • Free of sugar, carbohydrates, fillers, and chemicals
  • Works immediately to repair muscle, promote recovery and strength
  • Less than 15 calories per serving
  • No fat, no sugar, no dairy
  • 100% plant-based formula
These groundbreaking products are not just for athletes. According to experts, age and diet-related muscle loss are reaching epidemic levels.

A solution to the global loss of muscle mass

Worldwide, medical professionals are seeing cases of sarcopenia, age-related muscle decay that mirrors the symptoms of osteoporosis.

Increasing geriatric populations are leading to a rise in sarcopenia.

Studies now show that everyone over the age of 30 loses 1-2% of their muscle mass each year.

That’s up to 8% per decade over 30!

The situation is so dire that a World Health Organization Health Report has flagged the issue of sarcopenia, and musculoskeletal education as a national and global priority.

The estimated healthcare costs associated with treating sarcopenia is expected to be around $18 billion. And while many folks with age-related muscle decay are recommended to consume Boost or Ensure, their protein intake often remains inadequate.

To address this issue Promino™ also produces Rejuvenate™, a beverage best suited for Muscle Protein Synthesis in geriatric populations and people recovering from surgeries or restricted to bedrest.

Through its clinical trials, Rejuvenate™ is proven to be significantly more effective in building and repairing muscle than its competitors.

For those already interested and involved in the supplement space, Promino™ is a potent boost to take MPS to the next level. Meanwhile, geriatric populations and people just dipping their toes in the industry can start off with a lighter dose of Rejuvenate™.

Enter Promino (CSE:MUSL, OTC:MUSLF), which can provide all the building blocks a body needs with a single sports drink.

And, for athletes, a daily dose of Promino™ can take their performance levels and Muscle Protein Synthesis to the next level.

The science is clear: Promino’s drink is the best in class

As we know, sufficient protein consumption requirements don’t just start once we reach geriatric age.

To prevent muscle decay conditions and promote quality of life, developing solid nutritional habits starts as early in life as possible.

And that’s especially true for those in the sports world.

That’s why stars like Jack Eichel have made Promino part of their daily routine.

And it’s why, as this new type of sports drink becomes more widely available, so many others will too.


Key factors driving the demand for ready-to-drink protein:
  • Convenience: The ready-to-drink beverages offer a hassle-free and time-efficient way to boost MPS without the need for preparation.
  • Post-Workout Recovery: Increasing awareness of the importance of post-workout nutrition has led to a surge in demand for quick and easily digestible protein sources for muscle recovery.
  • Athletic Performance: Athletes and fitness enthusiasts often value the quick absorption and immediate availability of amino acids in ready-to-drink form for supporting muscle development and performance.
  • Weight Management: MPS is recognized for its role in satiety and weight management, making ready-to-drink options appealing to individuals looking to control their calorie intake while ensuring protein adequacy.
  • Functional Ingredients: Promino’s patented blend of all nine essential amino acids – in the precise blend the body needs to boost MPS – is really the best way to boost muscle growth and recovery.

The stellar minds behind Promino

Vito Sanzone, CEO, boasts 25 years in the health, wellness, and fitness industry under his belt. Sanzone has been in executive roles in multiple performance nutrition M&As worth a combined $1B. And a successful turnaround executive for Iovate Health Sciences, MHP and Complete Nutrition.

Janice Day has 25 years of experience in CPG Pfizer Consumer HealthCare. She brokered Tetley Tea and Ocean Spray, and is also Senior Director at Iovate FDMC N. America, Global WM/Club.

Shaun Power, CFO, a Chartered Professional Accountant with a rich history in corporate finance and accounting across multiple industries, brings a wealth of financial acumen to the table.

Dean Mosca, board director, has B2B proprietary ingredient experience and a robust history with startup and business development, strategic planning and product launch, and marketing and PR execution BBA.

Look for exponential market growth in the next 12 months

Promino™’s dedication to providing a source of amino acids that beats out every other product on the market brings us to an inflection point. One that could soon see Promino (CSE:MUSL, OTC:MUSLF) join the likes of Gatorade and Red Bull when it comes to sports supplements and nutrition.

If growth in this market builds as fast as we’ve seen in the beverage sector many times before, Promino (CSE:MUSL, OTC:MUSLF) could soon be a chart-topper.

As the company releases more positive developments, and their products hits the shelves, expect investors to discover this innovator that is positioned for rapid market share expansion.

Don’t wait until it takes off again to take a look at Promino (CSE:MUSL, OTC:MUSLF). And remember, always conduct your own due diligence before investing in any company.
[2] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6521232/
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FORWARD LOOKING INFORMATION
This document contains forward-looking information and forward-looking statements, within the meaning of applicable Canadian securities legislation, (collectively, “forward-looking statements”), which reflect expectations regarding MUSL’s future growth, future business plans and opportunities, expected activities, and other statements about future events, results or performance. Wherever possible, words such as “predicts”, “projects”, “targets”, “plans”, “expects”, “does not expect”, “budget”, “scheduled”, “estimates”, “forecasts”, “anticipate” or “does not anticipate”, “believe”, “intend” and similar expressions or statements that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved, or the negative or grammatical variation thereof or other variations thereof, or comparable terminology have been used to identify forward-looking statements. These forward-looking statements include, among other things, statements relating to: (a) revenue generating potential with respect to MUSL’s industry; (b) market opportunity; (c) MUSL’s business plans and strategies; (d) services that MUSL intends to offer; (e) MUSL’s milestone projections and targets; (f) MUSL’s expectations regarding receipt of approval for regulatory applications; (g) MUSL’s intentions to expand into other jurisdictions including the timeline expectations relating to those expansion plans; and (h) MUSL’s expectations regarding its ability to deliver shareholder value. Forward-looking statements are not a guarantee of future performance and are based upon a number of estimates and assumptions of management in light of management’s experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, as of the date of this document including, without limitation, assumptions about: (a) the ability to raise any necessary additional capital on reasonable terms to execute MUSL’s business plan; (b) that general business and economic conditions will not change in a material adverse manner; (c) MUSL’s ability to procure equipment and operating supplies in sufficient quantities and on a timely basis; (d) MUSL’s ability to enter into contractual arrangements; (e) the accuracy of budgeted costs and expenditures; (f) MUSL’s ability to attract and retain skilled personnel; (g) political and regulatory stability; (h) the receipt of governmental, regulatory and third-party approvals, licenses and permits on favorable terms; (i) changes in applicable legislation; (j) stability in financial and capital markets; and (k) expectations regarding the level of disruption as a result of COVID-19. Such forward-looking information involves a variety of known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, performance or achievements of MUSL to be materially different from any future plans, intentions, activities, results, performance or achievements expressed or implied by such forward-looking statements. Such risks include, without limitation: (a) MUSL’s operations could be adversely affected by possible future government legislation, policies and controls or by changes in applicable laws and regulations; (b) public health crises such as the COVID-19 pandemic may adversely impact MUSL’s business; (c) the volatility of global capital markets; (d) political instability and changes to the regulations governing MUSL’s business operations (e) MUSL may be unable to implement its growth strategy; and (f) increased competition. Except as required by law, the Website Host undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future event or otherwise.

HISTORICAL INFORMATION
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